Account Director, Analytics

The Account Director, Applied Analytics role at WPP Media serves as a vital link between Nestlé clients and internal analytics teams. This position is instrumental in ensuring the timely delivery of complex analytical projects by articulating requirements and monitoring progress. The role demands a deep understanding of the media marketing measurement landscape and the ability to convey intricate concepts clearly to both clients and internal stakeholders.

Key responsibilities include collaborating with the OpenMind Analytics Lead to design analytical projects at both regional and global levels, such as developing a Media Budget Optimization Engine, establishing Measurement Frameworks, and conducting Aggregated Marketing Mix Modeling Analyses. The Account Director will also manage the analytics pipeline using project management platforms, ensuring all project dependencies and stakeholder requirements are met for timely delivery. Additionally, the role involves documenting analytics best practices to be disseminated across various markets and providing valuable input into the design of analytical projects.

Candidates should possess a bachelor's degree in Applied Math, Statistics, Economics, or Management with a strong quantitative focus. Experience in analytical or strategic roles is essential, along with the ability to articulate statistical methods within a marketing context. The role requires self-motivation, attention to detail, and the capacity to manage multiple projects simultaneously. Proficiency in statistical techniques such as regression analysis, A/B testing, and media mix modeling is expected, as well as strong skills in Microsoft Office applications and delivering presentations to senior stakeholders.

WPP Media offers a dynamic work environment that fosters creativity and collaboration. Employees have access to a global network, providing opportunities for professional growth and development. The company emphasizes a culture of respect and inclusion, ensuring that all team members feel valued and have equal opportunities to advance in their careers.