Advertising Specialist

Job Description
The Advertising Specialist plays a critical role in executing and optimizing advertising strategies for brands across major marketplaces like Amazon, Noon, and Target. This role supports Advertising Strategists by managing day-to-day tasks, maintaining strong communication, and ensuring operational excellence across campaigns. The Advertising Specialist contributes to both the technical execution and support of advertising initiatives to drive performance and client satisfaction.
Essential Duties and Responsibilities
Partner closely with Advertising Strategists and cross-functional teams to support the development and execution of advertising.
Manage and monitor advertising campaign tasks using internal project management tools.
Own or co-own portions of the advertising workflow including keyword research, campaign builds, and performance monitoring across Amazon, Walmart, and Target.
Proactively coordinate between the Campaigns and Keywords teams and the Special Projects team, ensuring alignment and timely execution of tasks.
Build performance reports to support strategic decisions and client updates.
Contribute to the development of performance reports to aid strategic decisions and client updates.
Lead or assist with the execution of technical advertising projects.
Maintain a deep understanding of marketplace-specific advertising best practices and business operations.
Communicate proactively with strategists to provide updates, flag risks, and ensure smooth project closures.
Leverage internal software and tools to ensure accuracy, efficiency, and timely delivery of advertising tasks.
Collaborate with and support premium and complex brands across various product categories.
Qualifications
6+ months of hands-on experience in pay-per-click (PPC) advertising, preferably within Amazon Ads, Walmart Connect, similar e-commerce platforms, or Google Ads.
Proven experience with campaign building, including keyword research, ad group structuring, and tar...