Advisor Marketing Senior Manager

SmartAsset is seeking a Senior Manager of Advisor Marketing to lead demand generation initiatives for its Advisor Marketing Platform. This role involves developing and executing strategies for advisor-facing positioning, messaging, integrated campaigns, partnerships, webinars, events, content, and channel strategy across key segments such as Registered Investment Advisors (RIAs), hybrid advisors, and broker-dealers. The Senior Manager will collaborate closely with the Senior Marketing Operations Manager to co-own Marketing Qualified Lead (MQL) and Sales Accepted Lead (SAL) growth, ensuring alignment between marketing programs and sales objectives.