Advocacy Lead
The Advocacy Lead at WPP Media is responsible for driving the development of Indonesia's largest content and influencer marketing strategies, serving both as a client service and a tool to support the growth of digital business for WPP Media's agencies. This role involves leading a team of over 100 experts in beauty, influencer marketing, and social commerce, dedicated to one of the world's top beauty brands. The position is pivotal in shaping the future of influencer marketing in Indonesia, focusing on strategic planning, operational management, and building new commercial models.
Key responsibilities include leading strategic planning for the entire business unit, developing a full-funnel planning methodology to connect influencers with affiliate creators, and maintaining a sharp perspective on the beauty category and influencer landscape. The Advocacy Lead will unify processes between affiliates and influencers through a Share of Voice Planning approach, identify new trends per channel platform, and define the appropriate Key Opinion Leader (KOL) mix to achieve content plan objectives. Additionally, the role involves supervising content planning managers and executives to ensure alignment with brand objectives and monitoring campaign phasing against budgets and ambitions.
The ideal candidate will possess extensive experience in strategic planning, particularly within the beauty industry and influencer marketing. Strong leadership skills are essential, as the role requires overseeing a large team and liaising with senior client stakeholders to set annual ambitions and plans. The candidate should have a proven track record in developing innovative planning methodologies, identifying new tools and practices to drive competitive advantage, and establishing best practices in influencer marketing. Excellent communication and organizational skills are necessary to manage client interactions, monitor campaign performance, and ensure client satisfaction.
WPP Media offers a dynamic work environment that values creativity, collaboration, and professional growth. Employees can tap into the global WPP network to pursue their passions, expand their networks, and stay at the cutting edge of marketing and advertising. The company provides competitive medical, vision, and dental insurance, paid time off, and mental health awareness days. WPP Media is committed to fostering a culture of respect and inclusivity, ensuring that all employees feel they belong and have equal opportunities for career progression.