Analytics, Manager
The Analytics Manager role at WPP Media is a pivotal position within the dedicated team supporting the UK Government account. WPP Media, as WPP's AI-driven media operating unit, integrates media, data, and partnerships to deliver creative personalization at scale. This role offers an opportunity to work on impactful government campaigns, utilizing behavior change principles to design smarter services and influence better decisions across the UK.
In this position, the Analytics Manager will be responsible for executing various measurement activities, including data analysis, insight generation, and presenting findings to clients and internal teams. The role involves ensuring that effectiveness is a core consideration throughout the media planning and activation process for government campaigns. Key responsibilities include analyzing diverse data sets, conducting measurement audits, designing and executing tests to understand channel performance, and collaborating with planning and activation teams to integrate learnings into future planning cycles.
The ideal candidate will possess strong analytical capabilities and a clear understanding of research methodologies. They should be adept at translating complex data into clear, actionable insights for diverse government stakeholders. Experience in client leadership is essential, including liaising with key stakeholders, presenting analytical insights effectively, and building relationships as a trusted advisor on analytical matters. Proficiency in measurement tools and techniques, as well as the ability to conduct regular measurement audits and prioritize recommendations, is also required.
Compensation for this role is competitive, with salaries for Analytics Managers at WPP Media in the United Kingdom ranging from £51,000 to £59,000 per year, depending on experience and qualifications. Additional benefits include opportunities for professional development, access to cutting-edge analytics tools, and the chance to work on high-profile government campaigns that have a tangible impact on society.
WPP Media fosters a collaborative and supportive work environment that values curiosity, kindness, and growth. Employees are encouraged to tackle complex challenges and contribute to meaningful work with real-world impact. The company offers opportunities for career advancement and professional development, making it an attractive workplace for those looking to make a difference in the field of analytics and media.