Associate Director, Commerce Retail Media

The Associate Director, Commerce Retail Media at WPP Media will lead the development and execution of retail media and digital commerce strategies for Unilever's Beauty & Wellbeing portfolio. This role ensures alignment between strategic direction, activation, and cross-channel planning across media and content, translating high-level strategies into actionable plans tailored to specific retailers.

Key responsibilities include translating director-level strategies into retailer-specific and channel-specific plans, supporting prioritization across brands and SKUs, and ensuring strategies are grounded in performance data and category dynamics. The role also involves connecting retail media plans with national media and digital commerce initiatives, ensuring consistency in messaging and timing across channels, and acting as a central point of coordination across major retailers like Amazon, Walmart, Target, and Kroger.

Candidates should have 7–9 years of experience in retail media, digital commerce, or digital marketing, with a strong understanding of retail media platforms and digital commerce fundamentals. Familiarity with content optimization and organic search is advantageous. Experience managing cross-functional projects, along with strong communication and organizational skills, is essential.

WPP Media offers competitive medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a dynamic and innovative environment.