Associate Director, Marketing
The Associate Director of Marketing at PeopleGrove is a pivotal role within the marketing team, focusing on the promotion and positioning of the CORE product suite. This suite serves health professions education programs, including nursing, physical therapy, occupational therapy, and pharmacy. The position requires a deep understanding of health professions education to effectively translate program needs and accreditation standards into compelling marketing messages.
In this role, the Associate Director will develop and refine product positioning and messaging for each program type, lead go-to-market strategies for product launches, and map product features to accreditation and program standards. They will also gather competitive intelligence to inform marketing strategies and create sales enablement materials such as decks, one-pagers, and ROI stories. Collaboration with Sales, Customer Success, and Product teams is essential to align marketing efforts with organizational goals.
Candidates should possess a bachelor's degree in marketing, business, communications, or a health professions field, with over five years of B2B marketing experience, preferably in SaaS or EdTech. A working knowledge of health professions or education programs, including clinical placements and accreditation, is crucial. Strong writing skills across various formats and experience in building demand generation programs tied to pipeline growth are also required.
While specific compensation details are not provided, PeopleGrove offers a remote-first work environment with opportunities for travel to trade shows and conferences, approximately 25% annually. The company emphasizes a collaborative culture, encouraging cross-functional teamwork and continuous learning.
Joining PeopleGrove offers the chance to make a significant impact in the field of health professions education. The role provides opportunities for professional growth and the ability to contribute to the advancement of educational programs that prepare students for successful careers.