Associate Director, Programmatic
The Associate Director, Programmatic at WPP Media is responsible for overseeing all day-to-day programmatic operations and serves as the primary point of contact for client accounts. This role involves providing strategic direction and leadership within the digital group to develop effective and innovative communication plans. Additionally, the Associate Director manages the career development of supporting staff within the Programmatic team.
Key responsibilities include formulating programmatic strategies aligned with client objectives, leading the integration of programmatic efforts, and presenting data-driven recommendations. The role also involves guiding Associates and Managers in developing tactical programmatic strategies and media plans, evaluating their performance constructively, and improving operational efficiencies within the team. Coordination with various disciplines, industry groups, and media partners is essential, as is providing support to regional offices and keeping senior management informed about key client opportunities and potential risks.
Candidates should possess a Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional experience. A minimum of 5 years' experience in planning and buying across major Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP is required. Experience with Ad Servers (e.g., Campaign Manager 360), Brand Safety/Verification technology (IAS, DoubleVerify, MOAT), SSPs, and Identity/Data solutions is also necessary. Significant client-facing and relationship management experience, along with prior experience managing and mentoring a team, is essential. Experience in an agency environment is highly desired.
The compensation for this role ranges from $75,000 to $180,000 annually, depending on experience and qualifications. WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company has adopted a hybrid work approach, with teams in the office approximately four days a week.
WPP Media fosters an open environment built on trust and respect, where employees feel they belong and have opportunities to progress. The inclusive culture is supported through various employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Employees are encouraged to leverage the extensive global WPP Media and WPP networks to pursue their passions, build professional connections, and learn at the cutting edge of marketing and advertising.