Associate Director - Programmatic
The Associate Director - Programmatic at WPP Media is a pivotal role within the company's global media collective, focusing on leveraging data and technology to drive programmatic media strategies. This position is integral to transforming traditional media buying into a more efficient, automated process, aligning with WPP Media's commitment to creative transformation and delivering exceptional client experiences.
Key responsibilities include developing and implementing innovative programmatic media strategies across various channels such as display, video, native, connected TV (CTV), and emerging formats. The role involves leading a team of programmatic specialists, ensuring the execution of high-performance campaigns, and collaborating with cross-functional teams to integrate programmatic tactics into broader digital strategies. Additionally, the Associate Director will oversee campaign setup, optimization, and reporting, while maintaining strong relationships with clients and partners.
The ideal candidate will have a minimum of 5 years of experience in digital marketing with a strong focus on programmatic media. Hands-on expertise in platforms such as DV360, The Trade Desk, and Amazon DSP is essential. Strong analytical skills, proficiency in data visualization tools, and experience managing large budgets across multi-market, multi-channel programmatic campaigns are required. Demonstrated ability to lead and mentor teams, along with excellent communication and presentation skills, are also crucial for success in this role.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance. Employees enjoy significant paid time off, preferential partner discounts, and mental health awareness days. The company fosters a culture of continuous learning and development, providing access to global networks and opportunities for career progression within the organization.
WPP Media's culture emphasizes collaboration, creativity, and innovation. The company operates on a hybrid work model, with teams in the office around four days a week to foster creativity, collaboration, and connection. Employees are encouraged to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising, making it an ideal environment for professionals seeking growth and development in the programmatic media space.