B2B Marketing Manager

About the Role

As part of the company’s business strategy, Playson is strengthening its foothold in Latin America, with a focus on regulated markets such as Brazil, Peru, and Colombia. We are seeking an experienced B2B Marketing Manager to join our regional team.

With strong local expertise, cultural understanding, and the advantage of an on-the-ground presence, the B2B Marketing Manager will play a key role in streamlining Playson's efforts to strengthen the brand’s reputation across the region.

This is a hands-on role with an immediate focus on experience-driven marketing initiatives, including - but not limited to - events, entertainment activities, and engaging promotions with both existing partners and prospective clients.

As this position offers a clear path to evolve into a broader content leadership role for the Latin American region, we will prioritize candidates who demonstrate strong knowledge of brand building and visual identity, as well as sound judgment in maintaining the company’s high standards of appearance and reputation.

Key Responsibilities

- Develop, coordinate, and execute relationship-driven marketing initiatives, including exclusive events, business trips, hospitality activities, and participation in major regional exhibitions

- Manage the full execution cycle, including budgeting, vendor sourcing, negotiations, logistics, timelines, and on-site coordination

- Support the organization and execution of Playson's participation in industry exhibitions and conferences (e.g., SBC, SiGMA, and other regional events)

- Ensure all initiatives reflect Playson's brand standards, positioning, and commitment to quality

- Support PR, social media, and content-related activities in alignment with global brand guidelines

- Provide informed input on creative quality, brand positioning, and local market adaptation

- Act as a liaison between the LATAM region and European headquarters to ensure alignment and consistency in marketing strate...