Brand & Communications Manager - GCR
The Brand & Communications Manager for the Greater China Region (GCR) at AppsFlyer is a pivotal role designed to enhance the company's brand presence and manage strategic communications across diverse markets. This position is based in Beijing, China, and reports directly to the Senior Director of Marketing for GCR. The ideal candidate is a creative and driven public relations and digital communications marketer with a passion for mobile and marketing technology.
In this role, the manager will develop and implement fully integrated branding and communications plans across various markets in GCR, from strategy to execution. Responsibilities include identifying and leveraging opportunities to gain exposure in business, technology, marketing, advertising, and mobile industries. The manager will articulate and scale AppsFlyer's thought leadership through bylines, speaking opportunities, media interviews, events, awards, white papers, digital interactions, and co-marketing initiatives. Additionally, the role involves content creation, including China-specific blog posts, presentations, guides, data studies, white papers, videos, infographics, webinars, and press bylines. Managing agencies and points of contact throughout GCR to ensure consistent messaging across various markets and channels is also a key responsibility.
Candidates should have over five years of experience in creating and executing integrated PR and communications strategies for high-tech or international companies. Excellent communication skills, a growth mindset, and the ability to manage stakeholders from different aspects while multitasking in a high-paced environment are essential. A track record of prominent press placements and existing relationships with top technology, business, and industry trade reporters is highly desirable. Exceptional writing and editing skills, with the ability to simplify complex data into actionable insights, are required. Strong story development skills, attention to detail, and the ability to drive stories with compelling visuals and messaging are crucial. Knowledge and interest in the worlds of tech, mobile, and digital marketing, as well as an understanding of market trends and how to turn data into compelling stories, messages, and campaigns, are important. Expertise in managing agencies and coordinating with internal and external stakeholders to drive results is necessary. Fluency in Chinese and advanced proficiency in written and spoken English are required.
While specific compensation details are not provided, AppsFlyer offers a comprehensive benefits package that includes private health insurance, wellness offerings like fitness classes, events, work-from-home support, and global mobility opportunities. Equity options are available to all employees, expanding the total rewards mix. Total compensation in certain technical and revenue roles is presented as capable of reaching competitive levels, implying meaningful upside where role and market fit are strong. Sales compensation is described as potentially attractive on-target, reinforcing perceived earning opportunities when performance aligns with plan design.
AppsFlyer is a global company operating in 19 countries across five continents, reflecting a diverse and multicultural workforce. The company values curiosity, diversity, and innovation, promoting equal opportunities for all employees and encouraging the recruitment of diverse talents to its global teams. Employees are provided with the tools and resources they need to succeed, fostering a culture that is both employee-obsessed and customer-obsessed.