Brand Marketing Insights & Research Lead
Wolt is seeking a strategically rigorous and analytically strong Brand Marketing Insights & Research Lead to establish and lead the Brand Marketing Insights capability within the Brand Growth organization. Reporting to the Senior Director of Brand Growth, this role will build the insight engine that powers our ambition to make Wolt “the easiest brand to think of and the easiest to choose, every day.” The function will strengthen decision quality upstream for brand marketing, informing brand strategy, positioning, briefs, and creative choices, while tightening accountability downstream by measuring what worked, against which objective, and versus whom.
Key responsibilities include designing and building the Brand Marketing Insights & Research capability from the ground up, defining frameworks, governance, and operating models for how insight informs brand decision-making, and partnering with Consumer Insights Manager, Analytics, Finance, and Brand Growth leadership to define budget, tools, and roadmap for scaling the function. The role also involves establishing a repeatable insight-to-action loop embedded across global and market teams.
The ideal candidate will have 8–12+ years of experience in brand research, marketing insights, strategy, or related roles within global or multi-market organizations. Proven experience designing and implementing brand and creative effectiveness measurement frameworks, a strong understanding of how brand equity drives commercial outcomes, and experience supporting creative and campaign development with structured testing and diagnostics are essential. The candidate should also possess strong stakeholder influence skills, particularly in cross-functional environments, and experience building new processes or capabilities from scratch is highly desirable.
Wolt offers a high-impact role where you’ll shape the future of Wolt’s Retail Media and Data & Insights ecosystem across 30+ markets. The company provides a genuinely humble, friendly, and international culture with cross-functional teams across Product, Data, Sales, and PMM. Flexibility and autonomy are emphasized, allowing you to work hybrid and own your roadmap, decisions, and way of working. Competitive compensation and growth opportunities, including salary, equity, benefits, and the chance to build and scale a core global function, are also offered.
At Wolt, you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. The company values self-starters with drive and entrepreneurial spirit, making this role an exciting opportunity for those looking to make a significant impact.