Business Director, Strategy
The Business Director, Strategy at WPP Media is a pivotal role within the company's strategy department, focusing on driving communication strategies and strategic thinking across client businesses. As the media and marketing landscape in China evolves, this position offers an opportunity to work with a diverse array of strategy configurations, including communication, media, and platform strategies, supported by advanced AI-driven data sets and analytical tools.
Key responsibilities include developing insight-based, innovative, and integrated communications plans that drive brand and business growth. The role involves validating business growth targets, uncovering sources of growth, defining growth audiences, identifying purchase journey pain points, and translating these insights into actionable campaign strategies and communication tasks. Additionally, the Business Director will initiate and execute marketing projects such as go-to-market strategies, audience strategies, and portfolio strategies throughout the year.
The ideal candidate will possess a minimum of 7 years of experience in media or communications planning, with a focus on strategy and media planning. A strong understanding of brand challenges, consumer behavior, cultural trends, and regional nuances is essential. Proficiency in analyzing and synthesizing various types of data to develop compelling insights and implications is required. Excellent communication skills in both English and Chinese are necessary, as the role involves close collaboration with both foreign and Chinese clients, as well as local media partners.
WPP Media offers a collaborative culture where employees work with diverse, best-in-class experts across the organization. The company provides opportunities for professional growth and development, including learning programs and mentorship from agency leaders. Employees are encouraged to drive improvement and innovation through solid strategic thinking, contributing to the development of media industry and FMCG category 'firsts.'