Business Manager - Media Planning & Buying
The Business Manager - Media Planning & Buying at WPP Media is a pivotal role within EssenceMediacom, a leading brand of WPP Media. This position involves collaborating closely with business leaders and existing teams to develop and implement conventional media strategies for a diverse portfolio of brands. The role is based in Islamabad, Pakistan, and reports directly to the Senior Business Director.
Key responsibilities include acting as the primary media expert for assigned clients and client service teams, overseeing the planning and buying of media, and contributing to media strategy development across various client teams. The Business Manager is expected to maintain and cultivate responsive working relationships with all stakeholders to identify potential opportunities, acquire a comprehensive understanding of clients' overarching marketing objectives, and ensure timely delivery of deadlines such as Annual Media Strategy Presentations and Monthly Post Buys. Additionally, the role involves reviewing campaign analyses relevant to optimization and planning decisions, analyzing multiple sources of external data to assist in planning and buying decisions, and utilizing both digital and traditional data sources. The Business Manager is also responsible for developing new hire training programs, mentoring new employees, and encouraging shared learning across the department.
The ideal candidate should possess a bachelor's or master's degree from a reputable educational institution and have at least 5 years of experience in media planning and buying. A clear and solid understanding of the business is essential, along with the ability to mentor and train new media planners. Strong communication skills, both written and verbal, are crucial for effectively conveying ideas and strategies to clients and team members. The candidate should also demonstrate proficiency in analyzing data from multiple sources to inform planning and buying decisions.
WPP Media offers a comprehensive benefits package, including competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and mental health awareness days. Employees have access to the global WPP Media and WPP networks, providing opportunities to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company fosters a culture that balances people and client experiences by cultivating trust and championing growth and development to mobilize the enterprise.