Commercial Director - Banyan Portfolio Company
The Commercial Director will be the company's first dedicated commercial leader, responsible for building the sales and business development function from the ground up and driving growth within the Spanish public sector. Reporting directly to the CEO, this person will own the entire commercial engine: new client acquisition, account expansion, tender strategy, and revenue performance. This is a builder role, where you will design and execute the commercial machine, not inherit one.
Key responsibilities include leading public sector tender and procurement processes, building and maintaining expertise across all levels of Spanish public administration procurement, and developing tender strategies to maximize win rates. You will also build and own a structured new business pipeline targeting public sector institutions across Spain, define the Ideal Customer Profile, and implement CRM discipline to create consistent, predictable new ARR bookings. Additionally, you will introduce structured account management for existing public sector clients, drive upsell and cross-sell opportunities, and lead annual pricing reviews.
The ideal candidate will have a minimum of 7+ years of commercial or business development experience in B2G technology sales in Spain, with a demonstrable track record of winning public sector contracts, including hands-on experience managing and winning public tenders at all levels of Spanish public administration. A strong existing network within Spanish public administration is essential. Experience building or structuring a commercial function, with the ability and willingness to be both a senior individual contributor and a team builder, is also required. Expert-level knowledge of the Spanish public procurement lifecycle and the ability to build relationships and win contracts at all tiers of Spanish public administration are crucial. Fluency in both English and Spanish is necessary.
Banyan Software is committed to equal employment opportunities regardless of any protected characteristic and supports an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.