Creative Content Strategist

INFLUENCE® by WPP Media is seeking a Creative Content Strategist to develop and lead innovative content strategies across owned social channels and creator-led campaigns. This role is pivotal in crafting narratives that drive engagement, build community, and connect brands meaningfully with audiences. The strategist will work at the intersection of creativity, culture, community, and strategy to push the boundaries of social and influencer content.

Key responsibilities include developing holistic content strategies aligned with brand objectives and audience insights, translating cultural and platform trends into actionable creative ideas, and partnering with creative and influencer teams to craft authentic campaign narratives. The role also involves identifying opportunities for content innovation across emerging platforms and formats.

The ideal candidate will have over four years of experience in social, digital, or influencer marketing, preferably within a creative or media agency environment. A strong understanding of social platforms, creator ecosystems, and content formats is essential. Proven experience in developing social-first creative strategies, excellent writing and communication skills, and the ability to interpret data to inform creative thinking are also required.

WPP Media offers a dynamic and collaborative work environment where creativity and innovation are highly valued. Employees have the opportunity to work on diverse projects with leading brands, contributing to the future of the creator economy. The company encourages applications from candidates of all backgrounds and experiences, emphasizing the value of diverse perspectives in driving success.