Creative Strategist, Mexico
As a Creative Strategist for Mexico at Canva, you will be the driving force behind the company's paid marketing initiatives in the region. This role uniquely blends creative strategy, growth marketing, and data analysis to enhance Canva's performance marketing efforts. You will not be managing bids directly but will focus on crafting the creative strategies that underpin successful campaigns. This position is a 12-month contract based in Mexico City, offering a remote-friendly work environment.
Your primary responsibilities will include leading the entire creative process—from research and briefing to production and performance review. You will conduct weekly sprint cycles that balance quick iterations with larger creative projects, ensuring continuous improvement. Analyzing performance dashboards to identify successful patterns and areas needing improvement will be crucial. Collaborating with video editors, designers, writers, and local creators, you will produce high-quality, culturally relevant content optimized for platforms like Meta, TikTok, YouTube, and emerging channels. Your deep understanding of Mexican audience behaviors and regional trends will inform compelling storytelling that resonates locally.
To excel in this role, you should have substantial experience in growth or performance marketing with a strong emphasis on creative strategy. Hands-on experience with platforms such as Meta, TikTok, and YouTube is essential. You should be adept at leading structured creative testing and sprint frameworks, analyzing performance data, and translating insights into actionable creative briefs. Fluency in both Spanish and English is required, with a keen eye for tone, nuance, and cultural resonance for Mexican audiences. Experience in briefing, directing, and collaborating with creative talent—including video editors, designers, writers, and creators—is necessary. Proficiency in using dashboards and analytics tools to inform decisions and optimize creative at scale is expected. Additionally, familiarity with AI tools to accelerate workflow and improve output quality will be advantageous.
While specific compensation details are not provided, Canva offers a flexible, remote-friendly work environment. The company supports virtual interviews and is open to reasonable adjustments during the interview process. This role provides an opportunity to work with a dynamic team focused on making Canva the most loved brand in the Latin American region. By joining Canva, you will be part of a mission to build culturally resonant, high-impact marketing across Latin America, combining bold creative storytelling with sharp performance thinking to drive visibility and growth.
Canva's LatAm Marketing group is dedicated to making Canva the most loved brand in the region. The team focuses on building culturally resonant, high-impact marketing across Latin America, combining bold creative storytelling with sharp performance thinking to drive visibility and growth. Mexico is a key focus for the team, and this role is central to that ambition. Joining Canva means being part of a company that celebrates diverse skills and backgrounds, fostering an inclusive environment where all team members can thrive.