CRM Specialist

About The Role

We’re looking for a CRM Specialist to help us scale how we communicate with our users. This role will focus on the execution side of CRM — building campaigns, managing requests from teams, maintaining the CRM calendar, and helping track performance.

This is a hands-on role in a fast-paced environment. We’re looking for someone reliable, detail-oriented, and comfortable managing multiple requests at once. Since CRM communications directly impact user behavior, this role requires strong ownership and attention to detail.

What You'll Do

• Build, set up, and launch CRM campaigns (Push, Email, SMS, In-app)

• Manage inbound CRM requests from different teams (Product launches, holidays, incidents, surveys, etc.)

• Own and maintain the CRM calendar

• Build and manage user journeys and workflows

• Extract audiences using SQL

• Track campaign performance and help pull results

• Ensure campaigns are properly tested before launch

• Work closely with Product, Growth, Compliance, and Operations teams

What You'll Need

• 2+ years experience in CRM, lifecycle marketing, or growth roles

• Experience with CRM tools (Braze preferred, but others like HubSpot, Salesforce, MoEngage work too)

• Strong SQL skills (important for this role)

• Experience building campaigns and user journeys

• Comfortable working in a fast-paced environment

• Strong attention to detail and ownership

• Good communication and stakeholder management skills

Who Are We?

Thndr was founded on a bold dream to democratize access to investing through smart tech and human-centric design. This is simply our way of saying we give anyone with a smartphone the simple and easy access they need to preserve and grow their wealth. At the same time, we’re shaping the future of investing while actively driving the economies we serve by promoting local investment products.

History has shown that investing is the single greatest way to build long-term wealth, but before Thndr, only a very small...