Customer Advocacy Marketing Manager
The Customer Advocacy Marketing Manager at AlphaSense is responsible for developing and executing strategies to create and manage customer proof-point content, including case studies, testimonials, and customer reviews. This role collaborates closely with product marketing to align content initiatives with revenue and pipeline objectives. AlphaSense is an AI-driven market intelligence platform that empowers organizations to make informed business decisions by providing access to a vast array of premium business documents.
In this position, the manager will oversee the end-to-end production of customer content, from sourcing and legal coordination to obtaining customer approvals. They will manage relationships with review platforms such as G2, Gartner Peer Insights, and TrustRadius, including vendor negotiations and budget oversight. Additionally, the role involves organizing customer awards programs, coordinating on-site video filming at flagship events, and ensuring compliance with brand guidelines for customer logo usage.
Candidates should have over five years of experience in customer marketing, content marketing, or marketing operations, with a proven ability to develop content strategies that drive business impact. Strong written communication skills are essential for transforming customer insights into compelling content. Experience with CRM systems like Salesforce and content intelligence tools such as Peerbound is preferred. The role also requires proficiency in managing vendor relationships and budgets, as well as coordinating logistics for large customer-facing events.
AlphaSense offers a comprehensive benefits package that includes inclusive health coverage, generous paid time off, and family-friendly programs. Employees have access to professional development opportunities, including job training and conferences, and enjoy a collaborative and supportive work environment. The company has been recognized for its strong culture and employee growth, being named to Inc.'s 2026 Best Workplaces list.
Working at AlphaSense provides opportunities for career growth and development within a dynamic and innovative company. The organization fosters a culture of collaboration and support, with a focus on delivering exceptional value to customers. Employees are encouraged to explore new ideas and take on challenges that push them to grow, supported by mentorship and real ownership.