Demand Gen
ABOUT US
Conversion is the agentic marketing automation platform for modern enterprises such as Plaid, ClickHouse, Webflow, and Productboard. Our platform lets growth teams run their entire go-to-market motion in one place, from acquisition through retention, with AI agents doing the work that legacy tools like Marketo, HubSpot, and Pardot can't.
We've raised $30M+ from Abstract Ventures, True Ventures, and HOF Capital. The team is based in San Francisco and includes engineers, designers, marketers, and operators from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.
ABOUT THE ROLE
Hey 👋 Kyle here. I am lucky to run our amazing marketing team here at Conversion. Right now, our paid program is owned by our GTME, who also owns ABM, sales enablement, and all of our MOps and Salesforce infrastructure. He’s incredible but he has so so much on his plate and I know there’s a lot of juice to squeeze here!
So I'm hiring someone to own demand gen outright. This role primarily runs demand gen through LinkedIn, Google, and Meta (but open to exploration!), the tracking/performance underneath them, and the measurement and budget across all of our paid work.
A little context about our business: our buyer is a MOps director or CMO at a 1,000+ person SaaS company. 6-figure ACV’s, longer sales cycles, and five people in the buying group. You do not get clean feedback loops with our type of GTM motion. A campaign that looks great in the platform dashboard can produce nothing, and a channel that looks flat can be the reason a deal closed two quarters later. A lot of this job is building the instrumentation and the tests that let us tell those two apart and relying on intuition on which campaigns, activations, and efforts are truly driving SQOs (sales qualified opportunities).
Because of this, I want someone who has been in the accounts themselves and has strong opinions on demand gen and paid. This role is not for someone who briefed an agency and...