Digital Marketing Coordinator

SUMMARY

At Barnes & Thornburg, change is relentless and so are we. Our Client Growth and Marketing team serves its clients — 850 lawyers across 50 practices in 26 markets — with the same energy and commitment.

The team currently seeks a Digital Marketing Coordinator to drive marketing and communications strategies that enhance the firm’s brand, reputation, and client engagement. Reporting to the Senior Digital Marketing Manager, the coordinator will support digital marketing initiatives across events, thought leadership, and client communications — building and executing deliverables including webpages, emails, and social media posts while maintaining the systems and data that power effective campaigns.

ESSENTIAL DUTIES & RESPONSIBILITIES

Working as part of a collaborative marketing team, the Coordinator will assist with campaign execution, marketing automation, website updates, and performance tracking, requiring strong attention to detail, technical curiosity, and the ability to juggle multiple digital projects in a fast-paced environment.

Digital Campaign Execution

• Build and deploy digital marketing deliverables, including webpages, email campaigns, social media posts, and promotional assets

• Support digital promotion of firm events and thought leadership programs, before and after each

• Assist with campaign setup, including audience segmentation, registration pages, and email scheduling

• Distribute and amplify content across multiple channels

Email Marketing & Marketing Automation

• Build and manage email campaigns within the firm’s marketing automation platform

• Support campaign segmentation, scheduling, and list management

• Ensure emails meet firm standards for formatting, compliance, and accuracy

Website & Digital Content Management

• Create and update webpages related to firm events, alerts, and other marketing initiatives

• Maintain website content for accuracy, consistency, and brand compliance

• Publish digital content and coord...