Digital Marketing Manager (Mensch) Programmatic Advertising Entertainment
As a Digital Marketing Manager specializing in Programmatic Advertising within the Entertainment sector at WPP Media, you will play a pivotal role in advancing our programmatic initiatives and ensuring their effective execution for our clients. WPP Media, as part of the global WPP network, leverages cutting-edge platforms, talent, and partnerships to drive limitless growth opportunities in a connected media landscape.
In this position, you will be responsible for analyzing campaign results, deriving optimization measures, and ensuring continuously optimized setups in Demand-Side Platforms (DSPs). Collaborating closely with specialists and external partners in an international environment, you will contribute to the development of best practices and strategies for programmatic advertising, ensuring that performance goals are consistently met.
The ideal candidate will possess a bachelor's degree in Marketing, Media Science, or a comparable qualification, along with more than 1-2 years of experience in online marketing, with a focus on programmatic advertising. Proficiency in the digital media landscape, including DSPs, data, inventories, and ad & audience verification technologies, is essential. Strong data analysis and optimization skills, excellent communication abilities in both German and English, and a proactive, solution-oriented mindset are also required.
WPP Media offers a comprehensive benefits package, including flexible working hours and remote work options, 30 vacation days plus additional days off, health benefits, an attractive pension plan, mental health awareness days, diverse training opportunities, and internal career programs. Employees also enjoy unforgettable events, employee discounts, and additional perks such as a Job Ticket, Wellhub, and Job Bike.
Joining WPP Media means becoming part of a global network that invests in its employees' development and fosters a culture of diversity and inclusion. With numerous Employee Resource Groups and regular internal events, we provide platforms for exchange, inspiration, and celebrating collective achievements. This role offers the opportunity to work in an international environment, collaborate with cross-functional teams, and contribute to the future of media through creative transformation.