Digital Marketing Manager (Mensch) Programmatic Advertising Entertainment
As a Digital Marketing Manager specializing in Programmatic Advertising within the Entertainment sector at WPP Media, you will play a pivotal role in advancing and executing programmatic strategies for our clients. WPP Media is WPP's AI-driven media operating unit, uniting media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, we provide clients with clear insights into the effectiveness of their media investments.
In this role, you will be responsible for analyzing campaign results to develop and implement optimization measures, ensuring the achievement of agreed performance goals. You will monitor ongoing campaigns within Demand-Side Platforms (DSPs), maintaining clean setups and continuous optimization. Additionally, you will assist in selecting appropriate target groups, technologies, and inventories for programmatic purchasing, collaborating closely with specialist teams and external partners in an international environment.
The ideal candidate holds a degree in Marketing, Media Studies, or a related field, with over 1-2 years of experience in online marketing. A solid understanding of the digital media landscape, including DSPs, data, inventories, and ad- and audience-verification technologies, is essential. Proficiency in both German and English is required, along with strong skills in data preparation using Excel and PowerPoint. A curious and proactive approach to staying updated in the programmatic field is highly valued.
WPP Media offers a comprehensive benefits package, including flexible working hours, remote work options, 30 vacation days plus an additional flexible day, and health services. Employees have access to diverse training programs and internal career development opportunities within the WPP network. Additional perks include employee discounts, a job ticket, Wellhub, and a job bike program.
Joining WPP Media means becoming part of a culture that values diversity and equal opportunity. We are committed to fostering an inclusive environment where every employee feels welcome and has the same opportunities for career advancement.