Digital Planner

The Digital Planner at WPP Media is responsible for developing and executing effective media plans that align with client objectives and budgets. This role involves managing the day-to-day implementation and optimization of digital campaign activities, including planning and buying, to ensure optimal performance and client satisfaction.

Key responsibilities include staying informed about the commercial offerings of online channels in the performance market, utilizing various tools such as Adserver and Analytics to evaluate plan results, and managing different types of digital campaigns, including awareness, performance, data-driven, and retargeting initiatives. The Digital Planner also collaborates with cross-functional agency teams and client suppliers, including creative agencies, to deliver cohesive and effective campaigns.

Candidates should possess a university degree, preferably in Economics, Advertising, Marketing, or Communication, and have at least 2-3 years of experience in media planning. Proactivity, strong collaboration skills, knowledge of Adserver and Analytics tools, fluency in English, and a keen attention to detail are essential for success in this role.

WPP Media offers a dynamic work environment that fosters creativity and professional growth. Employees have access to the global WPP network, providing opportunities to pursue their passions, expand their professional networks, and stay at the forefront of marketing and advertising. The company also hosts frequent in-office events to celebrate team achievements and share thought leadership.