Digital Planning Internship

The Digital Planning Internship at WPP Media offers an exceptional opportunity to immerse yourself in the dynamic world of digital media planning. As an intern, you will join a dedicated client team within our digital unit, contributing to strategic development and management of advertising campaigns for our most important clients. This role provides hands-on experience in a collaborative environment, allowing you to directly impact projects that deliver measurable client success.

Your primary responsibilities will include supporting the digital planning process by managing campaign calendars, assisting with digital platform selection, and conducting essential market and audience research. You will actively monitor campaign performance, perform initial analyses to ensure optimal delivery, and identify opportunities for optimization. Additionally, you will prepare comprehensive performance reports and collaborate closely with Digital Planners to derive actionable insights and formulate data-driven recommendations for future digital media strategies.

We are seeking candidates who are currently pursuing or have recently completed a Bachelor's degree in Economics, Advertising, Marketing, Communications, or a related field. A genuine interest in digital media, strong numerical and analytical skills, and proficiency in both English and Italian are essential. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, is required, and familiarity with digital media planning tools or analytics software is considered a significant advantage.

At WPP Media, we are committed to fostering a culture of diversity, inclusion, and continuous learning. Interns will have access to professional development opportunities, mentorship from experienced colleagues, and exposure to cutting-edge AI-powered media tools and technology. This internship serves as a strong foundation for a career in the media and marketing industry, offering real-world experience with world-class clients.