Digital Project Coordinator

Job Title: Digital Project Coordinator

What the Role Does:

Champion product experiences that drive higher conversions, improve the customer journey, and accelerate business growth.

In this role you will drive optimization initiatives across the product questionnaire funnel, identifying high-value opportunities through data, research, experimentation, and stakeholder collaboration. You will translate business objectives into prioritized roadmap initiatives that improve conversion rates, revenue performance, and user experience across key customer touchpoints. This is a full-time, permanent position working 37.5 hours per week, with opportunities to work hybrid from our Edmonton, Alberta office.

What You’ll Do:

- Manage the product questionnaire funnel roadmap, balancing quick optimization wins with long-term product, monetization, and user experience initiatives tied to measurable business outcomes

- Identify, evaluate, and prioritize conversion rate optimization (CRO) opportunities through analytics, user research, experimentation, stakeholder feedback, and industry best practices

- Define MVPs, feature requirements, success metrics, and prioritization rationale to support strategic roadmap planning and execution

- Review existing experimentation, analytics, and optimization opportunities across key questionnaire funnel touchpoints to uncover high-value initiatives

- Utilize internal CMS tools to understand platform capabilities, constraints, and implementation feasibility when scoping solutions and defining requirements

- Partner closely with Design, Research, Development, Legal, Analysis, and UX Optimization teams to align priorities, support delivery, and ensure consistent measurement practices

- Develop A/B testing strategies, analyze results, and translate findings into actionable recommendations and future roadmap opportunities

- Define and monitor key performance indicators, including conversion rates, revenue impact, funnel completion,...