Director, Brand Communications
The Director of Brand Communications at McGuireWoods is responsible for leading the firm's brand strategy, positioning, and integrated communications efforts. This role involves collaborating closely with the Chief Marketing and Business Development Officer, firm leadership, and the broader Marketing & Business Development (MBD) team to ensure a consistent and authentic market presence that reflects the firm's culture and value to clients. The position is based in Austin, Texas, and offers a hybrid work environment, providing flexibility and work-life balance.
Key responsibilities include developing and evolving the firm's brand strategy, translating insights into compelling differentiation, and serving as a steward of the brand across various communications channels. The Director will also lead the internal adoption of the brand strategy, educate MBD professionals, and build support among senior leadership and other stakeholders. Additionally, the role involves establishing the firm's storytelling strategy, guiding thought leadership, and overseeing digital content and external communications to reinforce the brand narrative.
Candidates should possess a college degree and five to ten years of related communications experience; a law degree is highly desirable. Strong managerial skills, strategic thinking, and the ability to build relationships with diverse stakeholders are essential. Proficiency in technology, including emerging communications tools, and a keen eye for cost controls are also important. The role requires attention to detail, planning and organizational skills, and an interest in using innovative AI technology to support efficient, high-impact work.
The compensation for this position ranges from $180,400 to $288,600 annually. McGuireWoods offers excellent benefits and a hybrid remote option, allowing flexibility and work-life balance.
McGuireWoods, established in 1834, is one of the world's leading law firms, providing legal solutions to corporate, individual, and nonprofit clients. The firm emphasizes a collaborative culture, offering opportunities for professional growth and development. This role presents a chance to shape a modern communications function within a reputable organization.