Director, Content Marketing
Tenable, Inc., a leading cybersecurity company, is seeking a Director of Content Marketing to lead and innovate their content strategy. This role is pivotal in positioning Tenable as a leader in exposure management, aiming to build trust with Chief Information Security Officers (CISOs) and empower cybersecurity practitioners. The Director will collaborate closely with Corporate Communications, Tenable Research, Product Marketing, and Revenue Marketing teams to transform proprietary research, executive insights, and customer feedback into compelling market narratives. Reporting directly to the Vice President of Corporate Communications, this position offers a blend of strategic oversight and hands-on content creation.
Key responsibilities include leading the Exposure Management Leadership Council to strengthen CISO relationships, implementing a Generative Engine Optimization (GEO) approach to enhance content visibility across AI-powered platforms, and utilizing AI to streamline content workflows. The Director will oversee the editorial framework, ensuring a cohesive narrative across all external communications, and will be involved in creating diverse content formats such as research reports, SEO/GEO-optimized web pages, and video scripts. Collaboration with various stakeholders, including Corporate Communications, Product Marketing, Product Management, Research, Web, Creative, and Revenue Marketing, is essential to translate business priorities into actionable content initiatives. Additionally, the role involves monitoring and analyzing content performance metrics to refine strategies and demonstrate business impact.
Candidates should have 8-10 years of experience in content marketing, corporate marketing, or journalism, with at least 5 years in a leadership role within an enterprise-scale organization. A strong background in managing teams and producing high-quality, technical content across various platforms is required. Expertise in GEO and Answer Engine Optimization (AEO) is crucial, along with the ability to balance strategic vision with hands-on content creation. Proven experience in influencing stakeholders within a matrixed environment and maintaining editorial standards is essential. A Bachelor’s degree in marketing, communications, journalism, English, or a related field is preferred.
The compensation for this role includes a base salary ranging from $163,000 to $217,666.67 USD annually, with additional variable compensation based on company and individual performance. Tenable offers a comprehensive benefits package, including medical, dental, and vision insurance; disability and life insurance; a 401(k) retirement savings plan with company match; an employee stock purchase plan; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.
Tenable fosters a culture of belonging, respect, and excellence, encouraging employees to be their best selves. Joining the #OneTenable team means collaborating with some of the most talented and passionate individuals in the industry, with the support and resources needed to make a meaningful impact. The company is committed to delivering results that exceed expectations and values teamwork and innovation.