Director, Lifecycle & Organic Growth

ABOUT KOHO

We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians.

At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust.

KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in.

ABOUT THE ROLE

Lifecycle and Organic Growth own two things at KOHO: how Canadians find us without paid media, and every message they get from us after they sign up. As Director, Lifecycle & Organic Growth, you'll set the strategy for both and lead the teams that deliver it. On the Lifecycle side that means email, push, in-app, and SMS. On the Organic side it means koho.ca SEO, GEO, the App Store and Google Play, and content marketing.

 

You won't be starting from scratch. Lifecycle already measures its impact with a randomized global control group, tied to company KPIs like activation, power users, retention and contribution margin rather than open rates. It has a documented operating model, two-part peer QA on every send, a tiered legal review process, and an incident and continuity framework designed for a regulated financial institution. Your job is to scale what's working: grow incremental impact, bring the same measurement rigour to Organic, and con...