Director of Demand Generation
ABOUT CODERABBIT
CodeRabbit is an innovative research and development company focused on building extraordinarily productive human-machine collaboration systems. Our primary goal is to create the next generation of Gen AI-driven code reviewers: a symbiotic partnership between humans and advanced algorithms that significantly outperforms individual engineers. We combine language models with human ingenuity to push the boundaries of software development efficiency and quality.
ABOUT THE ROLE
We’re looking for a Head of Demand Generation who can build a predictable pipeline and self-serve revenue engine for our developer-first product. You will own the full demand system across acquisition, conversion, lifecycle, and revenue outcomes.
You will lead strategy and execution, then scale the machine by hiring and coaching a small, high-output team. You should be comfortable being hands-on with tooling and workflows, including list building, enrichment, and orchestration using tools like Clay.
You’ll partner closely with Product Marketing, Product, Sales, RevOps, and Design to turn technical value into activation, expansion, and revenue.
RESPONSIBILITIES
- Demand Strategy and Targets: Own marketing-sourced outcomes across PQLs, self-serve revenue, and sales-assisted pipeline. Deliver on quarterly targets, forecasts, and budget allocation.
- Campaign Leadership: Build and run integrated campaigns across core use cases, segments, and personas. Align messaging, offers, and conversion paths with PMM, Content.
- Channel Ownership: Own performance across paid search, paid social, retargeting, SEO, and partner co-marketing. Scale what works, aggressively!
- Funnel and CRO: Drive conversion from click to signup or install to activation to expansion. Own landing page strategy, experimentation cadence, and conversion improvements.
- Lifecycle and PLG Motions: Partner with Product and Growth to define activation events and PQL thresholds. Build lifecycle programs t...