Executive, Media Planning

The Executive, Media Planning role at WPP Media involves developing and executing integrated media campaigns across both digital and traditional channels in markets including India, Thailand, the Philippines, and Singapore. The position is part of a dynamic team working with a globally renowned client in the athletic footwear, apparel, and equipment industry. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.

Key responsibilities include collaborating with team members to interpret briefs, conducting audience and market analysis using WPP Media tools, and building comprehensive media plans. The role also entails overseeing day-to-day campaign operations, including setup and third-party tracking on platforms such as Meta, TikTok, and Google, as well as monitoring media efficiencies and budget pacing to identify optimization opportunities. Additionally, the Executive will generate insightful performance reports with actionable recommendations and maintain strong relationships with client teams and local WPP Media teams.

Candidates should have 1-2 years of experience in digital media planning or implementation, preferably within a media agency. Proficiency in social campaign setup and reporting, as well as programmatic experience, is essential. The role requires the ability to manage multiple tasks in an agile environment, a detail-oriented approach with comfort handling numbers, and strong communication skills. Experience and a keen interest in sports are considered advantageous.

WPP Media offers a hybrid work environment with teams in the office around four days a week, fostering creativity, collaboration, and connection. Employees have access to the global WPP Media and WPP networks, providing opportunities to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.