Executive, Performance (Ecommerce)
The Executive, Performance (Ecommerce) role at WPP Media involves managing the setup, activation, and daily optimization of performance commerce campaigns on platforms such as Shopee, TikTok Shop, Lazada, and Tiki. This position is integral to WPP Media's mission of delivering creative personalization at scale, leveraging data and technology to maximize the impact of media investments.
Key responsibilities include monitoring and optimizing campaigns to exceed e-commerce KPIs like Return on Ad Spend (ROAS), Gross Merchandise Value (GMV), and Conversion Rate. The role also entails implementing various e-commerce ad formats, including in-app ads, collaborative ads (CPAS), and onsite search placements. Additionally, the Executive will prepare and deliver insightful performance reports with clear analysis and actionable recommendations for stakeholders, collaborating with internal planning teams to integrate e-commerce strategies into the overall media plan.
Candidates should possess a bachelor's degree in Media & Advertising, Marketing, Business Administration, or a related field, along with at least one year of experience in an e-commerce or performance marketing role. Hands-on expertise in managing and optimizing ad campaigns on major e-commerce platforms like Shopee, TikTok Shop, and Lazada is essential. A strong understanding of the e-commerce landscape in Vietnam, excellent analytical skills, and the ability to manage multiple complex campaigns in a fast-paced environment are also required.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters an inclusive culture with frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Joining WPP Media means becoming part of a global media collective that values creativity, collaboration, and continuous growth. Employees have the opportunity to leverage the extensive global WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.