Field Sales Representative – Southeast (Florida Major Market Preferred)
Location: Major metropolitan market in Florida (Miami, Tampa, Orlando, Jacksonville preferred)
Region: Southeast
Travel: Field-based with local and regional travel
About Wellfit:
Wellfit is transforming the dental industry through fintech innovation. We eliminate financial barriers between patients and providers by delivering modern payment, financing, and membership solutions that drive access to care and improve practice performance.
We are expanding our Southeast presence and are seeking a high-performing Field Sales Representative to build and scale a defined territory in Florida.
The Opportunity:
This is a true hunter role.
You will be responsible for building your territory from the ground up—prospecting, generating pipeline, closing new business, and expanding Wellfit’s payments platform across independent practices and multi-location groups.
We are prioritizing candidates with payments and merchant services experience who understand how to sell financial solutions into healthcare environments.
Key Responsibilities:
Territory Development:
• Own and develop a defined Florida-based territory within a major metro market
• Build a strategic territory plan targeting high-opportunity practices and groups
• Establish market presence through consistent in-person engagement
New Business Acquisition:
• Prospect daily through outbound calls, in-person visits, networking, and referrals
• Identify and close net-new logos across independent practices and multi-location groups
• Conduct consultative discovery around payments, financing workflows, and revenue optimization
Payments-Focused Sales:
• Articulate value around merchant services, financing options, and payment workflow optimization
• Understand and position interchange, merchant pricing, underwriting, and approval processes
• Compete effectively against legacy financing and payment providers
Pipeline & Performance Management:
• Maintain disciplined CRM hygiene and accurate forecasting
• Consistently excee...