Global Data Strategy Lead
The Global Data Strategy Lead at WPP Media is a pivotal role focused on driving transformative growth for the company's largest global clients. This position involves leveraging data, technology, and AI to enhance media investments and develop innovative, commercially viable solutions. The role operates within a matrix organizational structure, reporting directly to the Global Data & Tech Lead and collaborating closely with dedicated line-of-business teams to ensure seamless integration and impact.
Key responsibilities include developing and implementing advanced data strategies tailored to client needs, utilizing WPP's comprehensive suite of data assets, products, technologies, and expert services. The role also involves leading the creation and execution of global data and technology transformation roadmaps aligned with client business objectives, championing audience-first approaches, and evolving measurement KPIs. Engaging with senior client marketing and data leaders, the Global Data Strategy Lead acts as a trusted advisor, translating business objectives into innovative data strategies and providing expert consultation on the media ecosystem.
The ideal candidate will have extensive experience in designing and deploying data strategies for large, multinational brands, with a deep understanding of the advertising technology and marketing technology ecosystems, including data clean rooms, DSPs, CDPs, analytics, AI tools, and advanced measurement techniques. Strong strategic vision and executive communication skills are essential, as is the ability to drive organizational transformation and build consensus across agencies, markets, and leadership levels.
WPP Media offers a dynamic and collaborative work environment, emphasizing creativity, innovation, and professional growth. Employees have access to a global network of resources and opportunities, including competitive medical and retirement plans, significant paid time off, and various employee resource groups. The company fosters a culture of respect and inclusivity, ensuring all team members have the same opportunities to progress in their careers.