Growth Campaign Manager (Contractor)

WalkMe is seeking a Growth Campaign Manager (Contractor) to join our dynamic marketing team. In this role, you will be responsible for executing large-scale, global paid campaigns across paid social and paid search platforms. This position offers an opportunity to work closely with internal teams, including design, content, and business intelligence, to drive impactful marketing initiatives.

Key responsibilities include day-to-day management of Google Ads and Bing Ads globally, encompassing keyword strategy, bid management, budget pacing, and messaging testing. You will create cohort-specific cross-platform campaigns to maximize pipeline generation and acceleration, test and operationalize emerging PPC channels such as ChatGPT, Gemini, and Copilot, and manage global paid media channels. Additionally, you will coordinate with paid-channel account teams on audience lists and localized creative, ensure attribution and tracking through UTM and CRM campaign ID hygiene, maintain and create landing pages, and manage internal stakeholder relationships through periodic reports and accessible dashboards.

The ideal candidate will have over four years of hands-on experience managing large-scale paid campaigns globally, with at least $100K/month in managed media spend. Proficiency across both paid search and paid social platforms is essential, along with experience running ABX/ABM programs, including building target account lists and executing account-targeted paid campaigns, particularly on LinkedIn. Experience in B2B SaaS is required, with a preference for those familiar with enterprise motion. Self-direction is crucial, as you will be expected to propose, execute, and report on tests independently.

This contractor role offers a hybrid work arrangement, combining the benefits of remote work with essential in-person collaboration. WalkMe is dedicated to fostering an inclusive culture that celebrates diversity and provides opportunities for professional development. As a leader in digital adoption, WalkMe offers a dynamic environment where you can contribute to innovative marketing strategies and drive significant impact.