Growth Marketer
Vendasta is seeking a Growth Marketer to join their dynamic marketing team. As a Growth Marketer, you will play a pivotal role in driving user acquisition, activation, and retention through data-driven experiments and channel optimization. This position offers an exciting opportunity to contribute to the company's growth and success.
In this role, you will be responsible for identifying, prioritizing, and executing growth experiments across various acquisition and retention channels. You will manage paid acquisition channels, including Google Ads, LinkedIn, and Meta, focusing on customer acquisition cost (CAC) and lifetime value (LTV). Additionally, you will build and optimize landing pages, sign-up flows, and activation sequences to enhance user engagement. Designing and analyzing A/B tests across channels, messaging, and user journeys will be essential to refine marketing strategies. You will also own the search engine optimization (SEO) strategy, encompassing technical SEO, content creation, and link-building programs. Collaborating with product, sales, and content teams to align growth initiatives and reporting on key growth metrics to leadership will be key aspects of your role.
The ideal candidate will have at least 3 years of experience in growth marketing or performance marketing. Hands-on experience managing paid acquisition budgets with clear return on investment (ROI) accountability is essential. Strong analytical skills, including proficiency in funnel analysis, cohort analysis, and attribution, are required. Experience with marketing automation and customer relationship management (CRM) platforms, such as HubSpot or Braze, is necessary. Proficiency with web analytics tools like Google Analytics 4, Mixpanel, or Amplitude is expected. A solid understanding of SEO principles and content-led growth strategies is important. The ability to run experiments rigorously with clear hypotheses and success metrics is crucial.
While specific compensation details are not provided, Vendasta offers a competitive salary and benefits package. Employees can expect health and wellness benefits, paid parental leave, and options for professional development funding. The company also provides training and development workshops, coaching and mentorship programs, and skill-based career advancement opportunities. Employee recognition programs and community impact initiatives, including paid volunteer days and employee-led committees, are part of the benefits package.
Vendasta fosters a collaborative culture where employees are encouraged to innovate and take ownership of their work. The company values a balance between hard work and play, celebrating achievements with intensity and joy. With offices in Saskatoon, Canada, Chennai, India, and Boca Raton, Florida, Vendasta maintains an office-first work environment that emphasizes in-person collaboration. Joining Vendasta offers the opportunity to be part of a team that is building the future of work through AI-driven solutions.