Growth Marketing Manager - B2C

🇦🇺 Sydney, NSW
Posted 2 months ago
Expires June 9, 2026
Full TimeHybridMarketing

Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier, and more beneficial for everyone.

Join Flare as our B2C Growth Marketing Manager – Benefits and take the lead on driving awareness, acquisition and conversion for Flare products. You’ll own lead and revenue targets, whilst using CRM and Paid SEM as your main growth levers, 
This is a hands-on role that combines strategy with execution to deliver measurable, scalable growth and strong return on investment.

What You'll Do
-  Lead the strategy, planning and execution of integrated, full‑funnel performance marketing campaigns across paid search, social, display, video, affiliates and owned channels (email, lifecycle/automation, SMS and print).
-  Own key performance metrics (CPL, CAC, ROAS), actively managing budgets and channel mix to hit and exceed commercial targets.
-  Build and refine audience strategies using first‑party data, including segmentation, lookalikes and remarketing for both in‑network and out‑of‑network audiences.
-  Drive continuous full‑funnel optimisation through structured A/B and multivariate testing, tailoring creative, messaging and experiences by channel and funnel stage.
-  Deliver clear performance reporting and insight dashboards, turning data into actionable recommendations that inform ongoing strategy and messaging.
-  Collaborate with network partners, publishers, automotive brands and internal growth marketing colleagues to design and run coordinated, high‑impact campaigns.
-  Scan the market for best practice, emerging trends and new tactics, and embed these into our performance marketing approach to stay ahead of benchmarks.

What You'll Bring
- Experience in growth or performance marketing within high‑growth environments, with a proven record of deli...

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