Growth Marketing Manager
ABOUT FUEL CYCLE
Fuel Cycle empowers leading organizations with agile research solutions that deliver decision-ready insights — fast, flexible, and fully integrated. As a market research disruptor, our AI-powered Insights Platform is built for speed, precision, and scale. With cutting-edge tools and seamless audience connectivity, we help brands ditch the guesswork and make smarter, customer-led decisions at lightning speed.
WHY WORK AT FUEL CYCLE?
Join a high-growth team where curiosity is valued, ownership is encouraged, and your work drives real-world impact. Whether you're based at our Los Angeles HQ, New York City hub, working remotely across the U.S., or part of our global team in India, you'll help shape the future of decision intelligence for some of the world's most iconic brands.
OVERVIEW
Fuel Cycle is hiring a hands-on Growth Marketing Manager to run our funnel end to end: the channels that bring buyers in (paid, search, website), the workflows that move them toward a conversation, and the handover that puts them in front of Sales with context. You'll report to the Sr. Marketing Director and partner closely with RevOps, Sales and our content creator. Campaign strategy and positioning are set together; getting campaigns built, launched, measured and improved is yours, and you'll grow into full ownership of specific channels over time.
KEY RESPONSIBILITIES
Growth Channels & Experimentation
• Run paid search and social, organic search and website conversion day to day.
• Plan and ship tests; manage budget pacing and vendors.
• Optimize for qualified inbound, not traffic.
Funnel, Lifecycle & Sales Handover
• Build nurture, retargeting and re-engagement programs that move leads from first touch to opportunity.
• Own lead capture, scoring and campaign tracking in the marketing automation platform.
• Act as marketing’s conduit to RevOps and Sales so every qualified lead reaches a rep with context, inside SLA.
• Build and maintain lead scorin...