Growth Marketing Manager, GCR

The Growth Marketing Manager for the Greater China Region (GCR) at AppsFlyer is responsible for developing and executing multi-channel marketing strategies to drive business growth. This role involves close collaboration with the Sales and Global Marketing teams to create and implement effective marketing initiatives tailored to the GCR market.

Key responsibilities include evaluating the inbound revenue funnel, designing scalable inbound strategies, leading regional pipeline analysis, and managing performance measurement across various marketing channels such as Account-Based Marketing (ABM) programs, content initiatives, events, and digital touchpoints. The role also involves overseeing the implementation and adoption of marketing automation tools, directing paid media efforts across multiple platforms, managing GCR digital assets, and coordinating with agencies and vendor partners to execute campaigns and strategic initiatives.

Candidates should have 3-5 years of experience in B2B marketing, growth marketing, or revenue/pipeline-focused roles, with a strong strategic mindset and hands-on execution ability. Excellent analytical skills, a growth-oriented mindset, exceptional communication abilities, and proficiency in Excel are essential. Familiarity with mobile apps, SaaS, and marketing technologies, as well as experience working with agencies and external vendors, are also important.

While specific compensation details are not provided, AppsFlyer offers a comprehensive benefits package that includes private health insurance, wellness offerings like fitness classes, and additional perks such as events, work-from-home support, and global mobility opportunities.

AppsFlyer is a global company operating in 19 countries across five continents, reflecting a diverse and multicultural environment. The company values curiosity, diversity, and innovation, promoting equal opportunities for all employees and encouraging the recruitment of diverse talents to its global teams.