Head of Enterprise Marketing

HeyGen is seeking a Head of Enterprise Marketing to spearhead its enterprise marketing initiatives, focusing on establishing and nurturing relationships with the world's largest and most strategic companies. This role is pivotal in transforming HeyGen's existing enterprise adoption into deep, strategic partnerships and proactively targeting high-value accounts. The position is based in San Francisco or Los Angeles and reports directly to the Chief Marketing Officer (CMO).

In this role, you will collaborate closely with the Enterprise Sales team to develop and refine strategies for identifying and engaging key accounts. You will be responsible for creating and executing highly targeted marketing programs, including personalized campaigns, executive events, and field marketing initiatives, all aimed at engaging the right buyers and buying committees within these accounts. Additionally, you will leverage product usage data to convert organic adoption into larger enterprise relationships and ensure alignment between marketing and sales efforts.

The ideal candidate will have 8–12+ years of B2B marketing experience, with significant exposure to large enterprise customers and a proven track record in account-based marketing (ABM) and strategic account programs. Experience in managing complex enterprise sales cycles involving multiple stakeholders is essential. A deep understanding of modern ABM tactics, such as targeted paid media, personalized content, executive programs, and field marketing, is crucial. Strong collaboration skills with sales teams and an analytical approach to measuring program effectiveness are also important.

Compensation for this role includes a base salary ranging from $200,000 to $250,000 per year, complemented by equity and comprehensive benefits. Benefits encompass a 401(k) plan, health insurance, paid time off, parental leave, and emotional health resources. Please note that the salary information is a general guideline, and final offer amounts will consider factors such as experience, expertise, location, and internal equity.

At HeyGen, we are committed to fostering a diverse and inclusive environment. We value creativity, collaboration, and a passion for innovation. Joining our team offers the opportunity to be part of a rapidly growing company at the forefront of AI-driven video technology, with significant potential for professional growth and impact.