Head of Growth Marketing

About Us

Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.

ABOUT THE ROLE

We're hiring a Head of Growth Marketing to own how Rho wins new customers across every acquisition channel: paid search, paid social, connected TV, outbound, direct mail, lifecycle, SEO and AEO, referrals, and affiliates. You'll be the growth PM for the entire funnel, deciding what to test, proving what works, and moving budget toward it.

Growth at Rho runs as a pod with two leads. You'll lead growth marketing in partnership with our growth engineering lead: you shape what we test and why, and growth engineering builds it and makes it scale. You'll work alongside a team that ships landing pages, data pipelines, and outbound systems in days, AI routines that run every morning, and a BDR team that calls new leads within minutes.

You're accountable for new funded customers and the gross profit they bring. Cost per funded customer, payback, and experiment velocity are how your work gets judged.

KEY RESPONSIBILITIES

- Own Rho's growth target for new funded customers and gross profit, and break it into channel goals each owner in the pod can run with.

- Build and run the experimentation program: a one-page brief for every idea (audience, channel, copy variants, tracking, and the scale or kill threshold), a shared tracker, and a Friday retro. Ideas ship in days.

- Turn ideas from across the company, from the CEO to the sales floor, into experiments that marketing operations and growth engineering can stand up quickly, and own the follow-through.

- Design holdouts and incrementality tests that show which channels create new customers, and move the next dollar based on the results.

- Own paid strategy across Google Ads, LinkedIn, Meta, and connected TV, including agency partners, with a...