Head of User Acquisition

WHO WE ARE

Yubo is the Social Discovery app to make new friends and hang out online. By eliminating likes and follows, we empower our users to create genuine connections and show up as their true selves.

We've pioneered a new way for Gen Z to socialize online, and with millions of active users, our goal is to redefine how we connect today and tomorrow.

Our team is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a safe digital space for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education. We also work closely with the broader technology industry to share our knowledge and NGOs create industry-leading child protection standards.

Join us in this exciting journey and help us shape the future of social interactions!

ABOUT THIS ROLE

As our future Head of User Acquisition, you will lead Yubo's user acquisition strategy globally, with a strong focus on performance marketing, creative strategy, ASO and channel diversification.

Your mission is clear: improve acquisition efficiency in our core markets, reduce cost per registration, increase ROAS, and help us move toward a healthier media mix, with data to back it up. Spoiler alert, if you think it’s as simple as “more spend=good”, think again.

You will manage a team of specialists across User Acquisition, creative strategists, all while partnering closely with Product, Engineering, Data, and Brand Marketing. The role is both strategic and hands-on: setting direction, improving execution, and making sure we invest in the right levers with the right level of rigor.

This role should suit someone who has already managed significant budgets for a consumer app, knows the specifics of US mobile acquisition, and is comfortable balancing performance discipline with creative ambition. We are looking for a strong leader who can build a smart, durable...