Lead - Strategy, CPG

The Lead - Strategy, CPG role at WPP Media is a pivotal position within the company's global media collective, focusing on strategic commerce initiatives for clients in the Consumer Packaged Goods (CPG) sector. This role is based in Gurgaon, India, and involves collaborating with senior client stakeholders, platform partners, and cross-agency leadership to drive category leadership and scalable commerce transformation.

Key responsibilities include leading and converting pitch ratios for FMCG clients, developing annual growth roadmaps, category expansion strategies, and FMCG playbooks. The role also entails creating platform-specific playbooks across various commerce formats, integrating online and offline platforms, and translating consumer behavior and retail media signals into actionable strategic recommendations that enhance market share and profitability.

Candidates should possess a strong background in commerce strategy, retail media, data and technology, and strategic consulting. Experience in developing strategic frameworks, thought leadership, and the ability to work closely with activation, creative, and media teams to ensure strategic intent is consistently reflected in execution are essential. Additionally, identifying white-space opportunities across platforms and categories to unlock incremental growth for clients is a key aspect of the role.

WPP Media offers a dynamic work environment with a hybrid approach, encouraging creativity, collaboration, and connection. Employees have access to the global WPP Media and WPP networks to pursue their passions and grow their networks. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.