Lifecycle Growth Marketer

WHY JOIN US?

We’re building the OS for new gen creators. We don’t have rigid silos or endless process manuals; we trust smart people to shape their work and jump in where it matters most. You’ll help define how the world experiences our organization.

THE ROLE

We're hiring our first dedicated lifecycle growth marketer. You'll own the PLG (product-led growth) motion from the moment someone discovers Comfy through to expansion revenue — email programs, CRM nurture, free-to-paid conversion, upsells, cross-sells, and content-led growth. You'll work directly with the founding team, Marketing Lead, engineers and designers.

What You'll Own

Email & CRM

- Build and own our email marketing infrastructure on Hubspot end-to-end — list architecture, segmentation logic, and deliverability.

- Design and run automated nurture sequences for free users and subscribers

- Own lifecycle messaging across onboarding, activation, re-engagement, and retention

Free-to-Paid Conversion

- Identify and instrument the moments in the user journey where free users are most likely to convert to Comfy Cloud

- Run rapid experimentation on messaging, timing, and triggers to improve conversion rates

- Build behavioral cohort analysis to understand what separates activated users from churned ones

Upsell & Cross-sell

- Develop playbooks for upgrading Cloud subscribers to higher tiers

- Track expansion MRR and own the lifecycle metrics that feed it

Content-Led Growth

- Develop content programs (tutorials, workflow templates, use-case spotlights) that drive SEO, activation, and retention

- Work with the community and creative team to surface user-generated content into growth loops

- Build out a referral or community-led growth motion that leverages our 1M+ open-source user base

What We’re Looking For

- 5+ years of experience building lifecycle programs at a PLG company — you understand what it means to attract and convert users to paid customers

- You are technic...