Manager, Commerce Programmatic

The Manager, Commerce Programmatic at WPP Media will lead the tactical activation and daily management of programmatic media campaigns within the Commerce team. This role focuses on leveraging retail expertise to enhance programmatic activations across various retailer media networks and demand-side platforms (DSPs), including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart. The position is based in New York, United States, and offers a hybrid work environment.

Key responsibilities include developing audience and creative strategies, conducting competitive research, setting up and managing campaigns, and reporting on programmatic media buys. The manager will oversee programmatic activations across multiple retailer media networks and DSPs, ensuring compliance with established guidelines and best practices. Additionally, the role involves maintaining strong relationships with key account stakeholders to maximize promotional opportunities and assist clients in navigating the commerce activation landscape.

Candidates should possess a bachelor's degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional experience. A minimum of 3 years of experience in biddable performance media execution or paid e-commerce is required, with a strong preference for retail media programmatic execution. Experience managing a team of direct reports, proficiency in Microsoft Office Suite, and a deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning are essential. Familiarity with retail bid management platforms like Pacvue or Skai and experience in campaign management across multiple retail platforms are also important.

WPP Media offers a competitive benefits package, including medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture that values creativity, collaboration, and professional growth, providing employees with opportunities to work on innovative projects and advance their careers within a dynamic and supportive environment.