Mar-Tech Manager

The Mar-Tech Manager at WPP Media is a pivotal role within the Mar-tech and analytics team, responsible for ensuring flawless setup of clients' tagging and foundational metrics. This position enables precise measurement and streamlined online campaign data management, contributing significantly to the company's mission of delivering creative personalization at scale.

Key responsibilities include leading the implementation of tagging, Google Tag Manager (GTM), and ad-server setups, deploying Conversion API (CAPI) solutions, advising on Google Consent Mode and Enhanced Conversions, building tracking frameworks and dashboards, driving the adoption of emerging marketing technologies, and supporting cross-team collaboration and team development.

The ideal candidate should possess a strong understanding of platforms like Campaign Manager 360, Google Tag Manager, and Google Analytics. They should have experience in deploying and optimizing CAPI solutions for platforms such as TikTok, Meta, and Amazon, and be adept at developing and implementing advanced tracking strategies using tag management systems and ad servers. Excellent communication skills and the ability to foster collaborative relationships are essential.

WPP Media offers a competitive benefits package, including medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a dynamic and innovative environment.