Marketing Analytics Lead (Hybrid)

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

 📍Your Impact Starts Here

We’re looking for a Marketing Analyst who owns how Homebase measures and optimizes the full acquisition engine — from the first web visit to a paying customer. You’ll be the analytical authority on paid media effectiveness, attribution, web conversion, and organic performance, bringing rigor and clarity to decisions that directly shape where we spend, what we test, and how we grow.

This isn’t a basic reporting or BI role. You’ll design and run advanced causal measurement frameworks (geo holdout tests, synthetic control experiments) to cut through attribution noise, build the infrastructure that makes marketing measurement trustworthy at scale, and act as a strategic thought partner to Marketing, Growth, RevOps, and Finance leadership. If you’re energized by hard measurement problems, love building things that last, and want real ownership over how a growth business learns — this role is built for you.

These are the key ways you’ll contribute and create impact in this role:

- Own paid media measurement end-to-end — go beyond platform-reported ROAS to design and execute geo holdout tests, synthetic control experiments, and incrementality frameworks that give leadership a true signal on what’s actually driving growth.

- Lead attribution strategy — evaluate, implement, and maintain multi-touch and algorithmic attribution models that connect marketing spend to pipeline and closed revenue; surface where credit is being mis-assigned and what that means for budget allocation.

- Drive CRO and web analytics — partner with Marketing...