Marketing Manager, MarketResearch.com
recently acquired by AlphaSense, is seeking a dynamic Marketing Manager to drive awareness, interest, and adoption across key industry verticals worldwide. As the primary Marketing Manager, you will lead the development of our demand generation strategy and oversee end-to-end campaign execution to support sales growth. This role offers the opportunity to work within a leading provider of industry intelligence, collaborating closely with sales teams and executive leadership to align marketing and sales goals.
In this position, you will develop and own the overall demand generation strategy to drive qualified pipeline and revenue growth. Your responsibilities will include planning, launching, and optimizing integrated marketing campaigns across multiple channels such as email, digital platforms, and partnerships. You will identify and manage relationships with third-party marketing partners, coordinate participation in trade shows and conferences, and produce compelling marketing content to drive engagement and conversions. Additionally, you will monitor campaign performance, analyze results, and implement data-driven optimizations to improve return on investment.
The ideal candidate will have at least 3 years of experience in B2B marketing roles, with a proven track record in creating and executing demand generation campaigns. Experience in producing content for specific delivery channels such as email, blogs, websites, and newsletters is essential. The ability to work autonomously with strong initiative, taking full ownership of marketing programs, is crucial. Strong collaboration skills are also important, as you will work closely with sales teams to ensure alignment on target audiences, messaging, lead quality, and follow-up processes.
This role offers a competitive compensation package, including a base salary and performance-based bonuses. Employees also benefit from a comprehensive benefits program, including health insurance, retirement plans, and generous paid time off. AlphaSense is committed to providing a supportive work environment that fosters professional growth and development.
Joining means becoming part of a company that values innovation and collaboration. With access to a vast collection of market reports and services updated daily, you will have the resources needed to excel in your role. The company culture emphasizes continuous learning and offers opportunities for career advancement within the organization.