Marketing Operations Director

MARKETING OPERATIONS DIRECTOR

Location: Remote / Hybrid
Reports to: SVP, Marketing

ABOUT THE ROLE

We’re looking for a Marketing Operations Director to build the operating backbone of our marketing engine as we scale. This role sits at the intersection of strategy, systems, data, and execution, enabling marketing to move faster, smarter, and more predictably.

As a fast-growing software company, we need someone to help us develop repeatable, measurable, revenue-driving marketing, with an AI-forward mindset. You’ll own the infrastructure that makes that possible—processes, platforms, analytics, and cross-functional alignment with Sales, RevOps, and Product.

WHAT YOU’LL DO

Marketing Systems & Infrastructure

- Own and optimize the marketing tech stack (e.g., CRM, marketing automation, attribution, analytics tools)

- Partner closely with Sales Ops / RevOps to ensure clean data flow across the funnel

- Lead implementation, integration, and ongoing optimization of tools and platforms

Funnel, Attribution & Analytics

- Define and maintain funnel metrics from lead → MQL → SQL → revenue

- Build dashboards and reporting that drive decision-making (not vanity metrics)

- Own attribution models and performance measurement across channels

- Ensure data integrity, governance, and documentation

Process & Operational Excellence

- Design scalable marketing processes (campaign planning, launches, lead routing, SLAs)

- Improve operational efficiency through automation and clear workflows

- Create playbooks and documentation to support a growing team

Campaign Enablement

- Partner with demand gen, content, and product marketing to operationalize campaigns

- Manage campaign setup, QA, segmentation, and post-launch analysis

- Enable experimentation through testing frameworks and performance insights

Cross-Functional Leadership

- Act as a strategic partner to Sales, Customer Success, Finance, and Product

- Translate business goals into operational r...