Media Lead
As a Media Lead specializing in Offline Media Planning at WPP Media, you will play a pivotal role in shaping and executing high-impact media strategies for our diverse client portfolio. Operating with a significant degree of autonomy, you will be responsible for leading the planning, implementation, and optimization of all offline media campaigns, including TV, Press, Radio, and Addressable media. Your expertise will directly contribute to client growth by delivering innovative and effective media solutions, enhancing brand visibility, and driving measurable results. This role requires a strategic thinker with proven leadership skills, capable of inspiring a team and fostering strong client relationships.
Key responsibilities include managing high-level relationships with Marketing and Media departments of assigned clients, acting as a trusted strategic advisor, and ensuring deep alignment with their business visions and expansion paths. You will lead the definition of innovative communication strategies, promote the adoption of cutting-edge agency tools and technologies, and drive the integration of Digital Media, Tech, and Martech solutions into client strategies. Additionally, you will oversee complex problem-solving initiatives, conduct advanced competitive analysis, and support the Client Director in developing innovative projects.
The ideal candidate will have a minimum of 8-10 years of progressive experience in strategic media leadership or client management within the media industry, preferably with a focus on Entertainment clients. A degree or equivalent cultural background is required, along with fluency in English at a C1 level. Demonstrated expertise in strategic media planning, a deep understanding of the evolving digital, tech, and martech landscape, and exceptional client advocacy and negotiation skills are essential. Strong strategic and commercial acumen, with the ability to identify growth opportunities and drive value for clients and the agency, is also necessary.
WPP Media offers a dynamic and inclusive work environment that fosters creativity and collaboration. Employees have access to a variety of benefits, including competitive medical and retirement plans, significant paid time off, and opportunities for professional growth and development. The company is committed to investing in its employees to help them do their best work and achieve their career goals.
Joining WPP Media means becoming part of a global media collective that values innovation, diversity, and excellence. The company provides ample opportunities for growth and development, encouraging employees to pursue their passions and expand their skill sets. With a commitment to fostering a culture of respect and inclusion, WPP Media ensures that everyone feels they belong and has the same opportunities to progress in their careers.